Request for Proposal Essays

Request for Proposal Essays Request for Proposal Essay Request for Proposal Essay Request for Proposal Name: Course: Date: Request for Proposal The purpose of this Request for proposals (RFP) is to engage a client to supply the following services to Google Inc. Google Inc, by means of this RFP, invites all qualified companies to submit proposals that comply with all the regulations delineated in this RFP. Google Inc predicts that, based on its appraisal and assessment of the proposals obtained in accordance with this RFP, it will pick a supplier and sign a contract whereby the supplier will deliver the services to Google Inc, in line with the terms and conditions agreed upon in the contract. Company Information Google Inc. is an American international company that makes available Internet-based products and services, including research, cloud storage, software and advertising innovations. Advertising revenues from Ad Words contributes a large chunk of the company’s profits. The company was established by Larry Page while he was studying in Stanford University. Google was first registered as a private company in 1998 and in 2004; it floated its initial public offering. The company’s mission statement was to organize the world’s information and make it universally accessible and useful. Company’s right to reject Google Inc., in its sole judgment, reserves the right to reject any proposals including, without constraint, any material that is brought for their consumption by the different suppliers. Schedule of events Google Inc. will try to comply with the following proposed timeline that is used for assessing, bargaining and issuing a contract. Events Date Public notification of the purpose to propose to potential proposersJan 2013Issuance of Request for Proposal04/ 02/ 2013Checking deadline for receipt of RFP11/ 02/ 2013Availing comments and queries through website15/ 02/ 2013Verbal presentations for chosen proposers21/ 02/ 2013Issuing recommendations to the board of directors26/ 02/ 2013 Needs Assessment The results reported in the survey analysis were based on the participation of the colleagues and classmates. The results of the survey were very compelling and were not as previously expected. The survey was performed to collect information on people’s experiences in identifying JIT solutions found in various technological platforms. The initial question asked was what types of technologies were regularly used and the results of the survey indicated that personal computers and cell phones were the most popular. About 75% of the respondents regularly used laptops and just over 50% used Tablets in their social and economic activities. The results for iPad users were very dismal and stood at approximately 25% of the total respondents. With the prominence of the gadget, it was surprising that very few people preferred iPads as they opted for the other sources of work and interaction. The usage of the JIT solution and databases to accessing information was accessible to everyone t hat participated in the study. When questioned about the definite learning method, most respondents stated that they preferred online lectures and knowledge base as their preferred learning tool with only a few indicating that they preferred traditional forms of learning. The respondents replied that they each spent anywhere from 20 minutes to four or more hours of training for this activity. In conclusion, based on this analysis, the JIT solution using Microsoft Office Power point offered the best solution to the training. Power-point slides are easily to generate and administer as they are precise and learners have an easy time grasping ideas using the graphics. They are also lightweight applications that are easily transferable across various technological platforms. Statement of Work Purpose The rationale for this Request for Proposal (RFP) is to attract prospective vendors to present a proposal for the exclusive rights to produce and supply communication equipment such as computers and tablets to Google Inc. This proposal also addresses the effectiveness of this process and its potential to improve the current systems of communication. The RFP issues vendors with the pertinent application, performance and operational necessities of the system (Porter-Roth, 2002). RFP Requirements Right to modify, rescind or revoke RFP Google Inc. sets aside the rights to alter, withdraw, or revoke this RFP, completely or partially, at any time before the date on which the certified representative of the Company signs up a contract with the chosen proposer. Compliance with RFPR requirements Through submitting a proposal, a proposer agrees to be attached by the requirements outlined in the RFP. Google Inc, at its sole judgment, may exclude a proposal from consideration, if they establish a proposal was not compliant in whole or partly, with the requirements prescribed in this RFP. Binding Effect of Proposal Unless otherwise agreed in writing and ratified by the Vice President for Business Affairs, each Proposer will assent to and shall be bound by the details and credentials provided with the proposal, including prices cited for services rendered. Signature and Certification of Proposer The proposal must be cleared and confirmed by an agent of the proposer who is approved to bind the proposer to the terms and conditions contained in this RFP and to conform to the information presented in the proposal. Each proposer presenting a proposal verifies to the wholeness, actuality, and correctness of the information provided in the proposal as well as the authority of the person whose signature appears on the proposal to bind the proposer to the regulations outlined in this RFP. Proposals presented without the mandatory signature shall be deemed ineligible (Pallans, 2005). Requirements for submission The proposers shall ensure that they shall present their proposals in the following way. One original copy that is clearly marked, processed using Microsoft Word (spacing 10 point, Times New Roman font) and clearly comprehensible. The original copy should be in a three-ring binder and should bear the name of the proposer as well as the subject matter. Deadline for proposals The latest proposals should reach the Google Inc. company headquarters or on before 31 February 2013 and no later than 4: 00 pm. The company will not accept any proposal that is presented after this date as ample time has been provided to all potential proposers to make then necessary submissions. Budget Estimated Pricing The survey report entailed discovering technologies that could support the choice of JIT solutions. Six potential solutions were available that could effectively access databases to view the information online. This report analyzed the performance of these six innovations and contrasted their suitability. In the various categories available, much care was taken to analyze the solutions objectively and without bias, as the potential effectiveness of the solutions was crucial to the development of the technology. The Cost Analysis report below illustrates the various innovations proposed and their evaluations. JIT SolutionURL Location Estimated Cost BenefitsDisadvantagesComputersdell.com/us/p/desktops From $449They are relatively faster and may contain higher resolutions and memory capacities, which make them efficientThey are relatively expensive and may require additional accessories such as modems to access the internet. They cannot be carried from one place to another (Ward, 2011). Due to the ever-developing software, they easily become redundant, as they cannot handle the necessary capacities.Cell phonescellphoneshop.net/cellphone1.htm From $19.99They are relatively easy to carry from one place to another. They are cheap and simple to use.They are small and have low screen resolutions. They are relatively slow in accessing the internet. The content they offer is limited to the type of software that the manufacturer develops them with.Laptopsdell.com/us/p/laptops From $349Depending on the memory and size, they have a high screen resolution and are relatively faster. They can easily be carried from one place to another.They a re expensive and delicate. They require to be handled with care. According to my survey, up to 25% of people do not have access to laptops. Their life span is also limited with new products replacing old ones constantly. Tabletsdell.com/content/topics/segtopic.aspx/tablets From $499They have relatively more features and applications. They are more comfortable to carry (Reeds, 2002).They are more delicate than laptops and computers. They have features that are more complex. As such, the target of this feature is limited to those who are conversant with this technology.Ipadsapple.com/uk/ipad/compare From $ 269They are cheaper than laptops and computers. They contain most of the features you can find in laptops and computers. They are also relatively easier to carry (Tellijohn, 2010).They may lack some essential applications such as the flash viewer used for browsing. The limitations in software compatibility also hinder individuals not conversant with this technology from adopting it on a wide scale.

How to Study With Flashcards

How to Study With Flashcards Flashcards are a tried-and-true study tool. Whether youre preparing for a chemistry quiz or studying for a French exam, flashcards can help you memorize information, reinforce understanding, and retain details. However, not all flashcards are created equal. Learn how to maximize your study time by creating the ideal set of flashcards. Materials Theres nothing worse than starting a project without everything you need. Gather these supplies to get started: 3 x 5 index cardsHighlighters in multiple colorsKeyring, ribbon, or rubber bandVocabulary list or study guideHole puncherPencil Creating the Flashcards On the front of the card, write one vocabulary word or key term. Center the word horizontally and vertically, and be sure to keep the front of the card free of any extra markings, smudges, or doodles.Flip the card over. You wont be doing anything else with the front of the card.On the back of the card, write the definition of the vocabulary word in the upper left-hand corner. Be sure to compose the definition in your own words.Write the words part of speech in the upper right-hand corner. If part of speech isnt relevant (say, if youre studying for a history exam), categorize the word in some other way, e.g. by time period or school of thought.On the lower left-hand side, write a sentence that uses the vocabulary word. Make the sentence creative, funny, or memorable in some way. (If you write a bland sentence, youre much less likely to remember it!On the lower right-hand side, draw a small picture or graphic to go with the vocabulary word. It doesnt have to be artistic, just something that reminds you of the definition. Once youve created a flashcard for every term on your list, punch a hole in the middle of the right side of each card and hook them together for safekeeping with a keyring, ribbon, or rubber band. Studying With Flashcards Keep blank index cards on hand as you  take class notes. When you hear an important term, write the term on a card right away and add the answers later or during your study session. This process encourages you to reinforce the information you hear in class. Study the flashcards on a regular basis, preferably once a day for 1 to 2 weeks, before a test or exam. Explore different techniques, such as reviewing out loud versus silently and working alone versus with a study group. When studying with flashcards, make a small checkmark in the corner of the cards you answer correctly. When you have made two or three marks on a card, you know you can put it in a separate pile. Keep going through your main pile until all cards have two or three marks. Then, shuffle them and put them away for your next review session (or keep practicing!). Flashcard Games for Study Groups For classes that require you to memorize many  definitions, like social studies and history, work with your study group to create a master list of terms to study using the glossary in the back of your textbook. If possible, color code the terms according to the chapter. Create a matching game with your  study group. Make separate cards for the questions and the answers, leaving the backsides of all cards blank. Place the cards face down and turn them over, one by one, looking for matches. For extra excitement, turn it into a competition by forming teams and keeping score. Play charades. Split up into teams and place all the flashcards in a hat or a basket. During each round, a representative from one team steps up, pulls out a flashcard, and attempts to get his or her team to guess what was on the flashcard by giving silent cues (miming and body language). The first team that gets to 5 points wins.

Fight Club Analysis Movie Review Example | Topics and Well Written Essays - 750 words

Fight Club Analysis - Movie Review Example (Fight Club 1999); when he mentions the growing relationship between Tyler and Marla; and when he talks about the destructiveness of Project Mayhem. But in many cases too, words of the actual actors take over. In some places, especially where the narrator is talking, the dialogues are brief and to the point, just added to move the story forward at that particular point in time. Take for instance the opening scene at the support centre for men with testicular cancer where Bob Paulson, weeping, chips in a question to the protagonist, 'Are we still men' (Fight Club 1999), while the protagonist/narrator's voice, is telling the story in the background. In other scenes in the movie the dialogues are longer, starting with the time the protagonist meets Marla Singer, and discovers that she is faking her reason for being at the therapy session. They hold a conversation after the session. Other longer dialogue scenes include when the narrator meets Tyler Durden, the time the Fight Club begins, and the scene in the bathroom where the narrator and Tyler have a talk. For the fighting in the film, the actors were expected to show real fighting skills. Light and Colour Fight Club has good art direction (Linson 2004). The director, David Fincher, gave a vivid effect to the colour. As a result of this, people appear kind of shiny. Colours were also added to some nighttime shootings. A Super 35 format was used in shooting Fight Club. The narrator's scenes without Tyler Durden, the scenes are casual to look at. Those scenes which have Tyler in them have more visual effects, looking more real than is normal. Many parts of the film were shot at night, while those that were taken during the day... Giroux, H. A. (2001). "Brutalized Bodies and Emasculated Politics: Fight Club, Consumerism, and Masculine Violence", Breaking in to the Movies: Film and the Culture of Politics. New York, Blackwell Publishing Limited, 258-88

Marketing Management Assignment Example | Topics and Well Written Essays - 4500 words

Marketing Management - Assignment Example It not only has non-stop aircrafts to other Middle-East countries but also has huge number of connecting flights to other countries across the globe. The network of connection by the company stretches from Europe to Asia with its presence in 29 countries and connecting more than 45 cities with a total of 34 fleets of aircrafts. Along with country’s vision of â€Å"Vision 2030†, Gulf Air also has its vision lined on the same line. The company’s strategy is to build a commercially sustainable, efficient airline which effectively serves to the people of Bahrain and also helps in the growth of the economy of the country representing its good image in the global world. Based on its strong strategy of growing at a fast pace the company has its main focus on three core areas which are providing a superior and more consistent product to the customer, a well-targeted and good expansion in the international network and third to become a modern and more efficient aviation c ompany that will provide good value for money to the customers and also will look to optimize value. Having a constant growth in the business operation the company has moved forward in a big way and in 2012 the company was been awarded with Silver Effie for building an effective and innovative brand in Bahrain. Though being in the global market from so many years the goal of the company has remained unchanged and its commitment towards bringing the latest technology in aviation industry is very well known, and its brand image has also increased by its hallmark Aviation hospitality. The company’s strong strategies to provide the best service have become the flagship for the company and the company is well known in the global market because of its high level of service and hospitality. In this report it can be seen how the company has utilised all its resources and capabilities in the best possible way to grow at such a fast rate and also the marketing strategies that are been used by the company

Definition of Cloning Essay Example for Free

Definition of Cloning Essay Cloning is the process of creating an identical copy of an original. It is a single cell or multi-cellular organism that is genetically identical to another living organism. Cloning can also occur when two genetically identical individuals are produced by accident like identical twins, but in common scientific language the clone is an identical copy by some conscious design. Cloning an organism is to create a new organism with the same genetic information as an existing one. This can involve the transfer of a cell nuclear in which the nucleus is removed from an egg cell and replaced with a nucleus extracted from a cell of the organism to be cloned. AS the nucleus contains all of the genetic information of life, the receiving egg cell will develop into an organism genetically identical to the original nucleus. Brief history II Cloning started with frogs and toads back into the 1970s. Experiments have been long performed with plants and animal embryos. The Dolly is the first fully grown mammal to be cloned in 1996. The dolly was developing by using the process call somatic cell nuclear transfer which consists of DNA coming from a single cell taken from her mother egg, which is fused with the mammary cell. The fused cell then develops into an embryo, which is implanted in a surrogate sheep. The embryo grows into a lamb, which is genetically identical to the donor sheep (Dr.Lee Silver, Human Cloning, 1998).After the dolly, cows was being clone in 1998, pigs in 2000. The first cat was cloned in2001and in2004 a bull was cloned. With this successful process of the dolly scientists believe that human cloning may be possible. The first human cloned embryos were not until 2001. Currently there are a lot of problems of getting Human clones. It is still not proven that scientists could successfully clone a human; still it will take a lot of trial to even be successful in the case of animal cloning 277 sheep died before the dolly was born. There so many questions about human fertility, scientists could not be sure that an identical human clone will ever be possible.

Essay --

Credit Rating Check: How to Find Your Credit Score Finding out your credit score is one of the most important steps you can take towards a stronger financial future. It is extremely important for everyone to be well-informed of your credit score so that you can make smart decisions about credit and how to use it to your advantage. Luckily, finding your credit score is incredibly easy and something that everyone should do! The Fair Credit Reporting Act It’s easier than ever to check your credit rating because of the Fair Credit Reporting Act (FCRA). This requires the three main credit bureaus -Equifax, Experian, and TransUnion- to each offer you a credit report once every 12 months. You may choose to order these reports at different times throughout the year, or all at once. How to Order Your Free Reports Although you are entitled to yearly credit checks at no cost, there is still action required on your part. There are three different ways to request a report from each company. Online, you can visit www.annualcreditreport.com or you can call toll-free at 1-877-322-8228. Th...

Balance your schedule as an athlete and student

One of the greatest challenges that student’s face today lies in balancing their schedule. While the primacy of academics has never really been questioned, the presence of several studies showing that it is also important to be well rounded. The biggest problem with that, however, is finding the time to address the needs of academics and that of extra-curricular activities, particularly for student athletes. As such, the most important thing for an student athlete to do in order to be able to cope with the daily duties as well as the workload in school is to have proper time management techniques.It is oft heard that time is something that everyone needs a lot of but never has enough of. The key therefore is in being able to make the most out of the limited time that is available. The first step in doing this is by making a list and finding out just how your time is currently being spent; recording the number of hours in class, for study, at work, at home and for recreation. T his provides the student with an idea of just where most of the time goes and whether or not there are areas which are given more time than others.With the list, it is now possible to determine just how much time is really needed and what the time wasters are. This will allow the student to maximize the time left for studying and school related activities. Having a personal pocketbook calendar or organizer helps in this situation because it gives the individual a snapshot of the daily activities and when there is time saved after doing a certain task, it allows the individual to adjust the rest of the schedule and allot more time for studying. Another technique is by trying to multi-task.While this technique may not be optimal for certain types of individuals, with proper training, any person can effectively multi-task to maximize the limited time. The key here is in being able to identify which tasks can be merged with others and which tasks have similarities with others. Small cho res can be fit in with the regular tasks to save time because even small chores if done individually can consume a lot of time. These time management techniques will allow students to effectively allocate the limited time that is available to study and also fulfill the other daily obligations at work and at home.

Case analysis-Harrington Collection Essay

Problem identification In 2008, Harrington Collection, a large manufacturer and retailer of U.S. high-end women’s apparel, was facing opportunities and challenges whether to launch of active-wear products to meet the market and customers’ needs. But according to the macroeconomic environment, the target market, competitors and its own financial condition, Harrington needed to take careful consideration and then make the best decision for their own development. The U.S. women’s apparel industry Market trends From the data of U.S. Apparel Market Sale (2002-07), we could find out that, even when subjected to the impact of the economic downturn, the U.S. women’s apparel industry remained in a mature and stable state and held by continued growth momentum. The Retail Sales increased from $106 billion in 2002, to $133 billion in 2007. The average annual growth rate is 4.7%. It showed that the total sales of the women’s apparel industry did not receive the macroeconomic impact. Consumers still had a high desire to go shopping. At the same time, analyzed the data from U.S. Apparel Market Units, influenced by the economic downturn, consumers were more interested in less than $100, low-priced women’s apparel. From 2005 to 2007, the growth rate of units sold in more than $200 is 3.4%, the product growth rate of between $100-200 is 1.4%, and $50 to 100 product growth rate is 14.3%, while less than $50 low-priced products have the highest growth rate of 16.1%. The low-cost market has a great opportunity for manufacturers. Characteristics and competition The value chain of the women’s apparel industry is about: (1) branding; (2) design; (3) buying; (4) production; (5) channel marketing; (6) distribution; and (7) retailing. In the era of apparel products are relative homogenization, price war seems to become a common method to erode the market share of each other between brands. Each brand need to face how to  effectively reduce costs. Many brands established overseas plants or outsourced to overseas factories. This could reduce their cost of production and labor. Through effective monitoring, the overseas factory’s products also have a good quality. This makes the increased competition on the market. Women’s apparel retailers included department stores, mass merchandisers, specialty stores, and warehouse clubs/supercenters. Among them, the specialty stores got the 1st position, 58.6% share of channel, changed 11% from 2005 to 2007. The 2nd place is department store, 19.0%. Mass merchandisers got the 3rd position with 11.4%. In the retailing women’s apparel for the U.S. market, the most important distribution channel is specialty store. Harrington Collection Company’s background As a nearly 50-year history of the women’s apparel brand, Harrington Collection has a clear market positioning. Targeted at the high-end market is the original intention of Harrington Collection. The 1980s, the Harrington Collection expanded Vigor and Christina Cole brands, the product line aimed at the younger customer market. Because of their superior quality, knowledgeable sales staff and designer styles, they have a group of loyal customers. Four product lines Harrington Collection targeted affluent, fashionable, college-educated, professional women from 25 to 60. This company has four product lines, covered three classifications (Designer, Bridge, and Better) of the women’s apparel market. They targeted women of different ages, different background, and different family income. The Harrington Limited, as the â€Å"Designer† classification. This product line focuses on the Designer Collection, targets the customer as â€Å"Sophisticated Elegance†. Their age is from 35 to 60, an average household income is more than $200k. The retail price range is $500-$1000+. And it has 20% of Market Share, as the â€Å"Cash Cow†. It shows Harrington Collection’s market position is a high-end brand. Harrington Limited is the company’s most important product, and as a high-end brand, the products could show the strength of Harrington Collection. The Sopra, positions as the â€Å"Bridge† classification. This product line focuses on the Evening Wear; it targets the consumers of â€Å"Status Seeker†. The retail price  is about $400-$800. Most of the customers are 35-60; household income is more than $150k. The market share of Sopra is the lowest among the four product lines, only 5%. It is the â€Å"Dog† product, but the Evening Wear means the high-end position of a company, Harrington Collection needs to keep this product line. The Christina Cole, positions as the â€Å"Bridge† classification. This product line focuses on the high-end Career Wear; it targets the customers of â€Å"Office Chic†, with the price from $300-$700. The average information of the customers is 30-55, with more than $100k household income. The market share is 8%. The market positioning of this classification’s products are very competitive, so 8% is acceptable. It is the â€Å"Star†. The Vigor, â€Å"Better† classification’s product line, focuses on the Career Wear. Targeted customers are â€Å"Trend Setter†. They are from 25 to 50, with more than $75k household income. As the targeted age of the customers is younger than the others product lines, this line is full of fresh and flexible. It is able to adapt to the needs of the market to react and change, the â€Å"Star†. Manufactory strategy Harrington Collection does not set up overseas factories in Asia or outsourcing, for two reasons. First, they expected of high-quality women’s apparel products, good quality make their products to attract high-end consumers. Second, they hoped to catch up with the fashion, the close plants will have a high speed to deliver their product to the retail department, it could be able to help the brand issue season’s trend styles with the fastest speed. This strategy improves the cost of product, but it will help to enhance the brand image. Active wear In recent years, more and more of the company launched its own active wear products, just like hoodie, pants, and tee-shirt. Consumers buy active wear’s aimed not just in gym, but worn in everyday life. Consumers believe that active wear is very comfortable, very fresh, and very casual. There is also a very important reason, active wear is relatively cheap. In 2007, the â€Å"moderate† and â€Å"budget† classifications got 80% of market share on the apparel market and sold 7.5 million units in that year. But in 2009, many brands started to transform at the level of the â€Å"better† active wear. The average selling price was just below $100.By such changes in the market, we  can see that the consumer’s demand of high-grade active wear was increased. And consumers are willing and able to buy high-end active wear. Active wear of Vigor Division To Harrington Collection, in 2007 and 2008, the active wear market was not suitable for them to locate a high-end brand. Their brands, Vigor, the lowest level of the product line, but also achieve the â€Å"Better† classification. At that time, the consumers were more interested in the cheaper products. But the Market trends had a sudden shift in 2009, so Harrington Collection got an excellent opportunity to join into the active wear market. Harrington Collection’s Vigor brand is the most suitable for the introduction of active wear products. In the minds of consumers, Harrington Collection is a high-end brand, if Vigor was able to launch active wear products, would be favored by the consumers of high-end brands. Vigor’s styles were much more flexible than the others brands of Harrington Collection. And the core styles of active wear were about fresh and lifestyle. As a brand of Harrington Collection, Vigor continued the strategy of their company, provided the hi gh quality and agility products to fix the consumers’ needs, wants, and demands. This would attract the existing customers of Harrington Collection to purchase Vigor active wear products, because they believed that these garments were high quality and fashion. The Vigor team made decision about pricing. That hoodie, tee-shirt, and pants would be $100, $40, and $80, it seemed not a very high price, the working-class even could afford for them. It could help Vigor to get shares in the market of â€Å"moderate† classification. However, the establishment of a new product line requires the purchase of new equipment, the new plant, equipped with the appropriate staff. Harrington Collection needed to build a management team, design team. However, even the prospects of the market were perfect, but it still had a high risk to invest. Because of the market was full of uncertainties. But as a very promising project, Harrington Collection should carry out investment and development. Potential retail trade Because of the Vigor has laid a foundation, with a number of loyal customers. The active wear’s released as a new product sold in the present  market. Consumers can purchase the Vigor products from company-owned stores, upscale department and sociality stores. Company-owned stores’ sales and units are about 20% of the other two kind’s stores. Company-owned stores As the retail group of the Harrington Collection, they operated 120 stores, 50 of them were dedicated solely to the Vigor division. As the advantages of these stores that belong to the same forest senior enterprise distribution strategy can be effective implementation. Harrington Collection can avoid large retailers control, independent development and implementation of the marketing strategy. In these stores, Harrington Collection can be unified planning, unified propaganda, to help establish and enhance brand image. The stores’ management can be more direct contact with the market, and is easy to understand the changes in market demand, and at first time to adjust the marketing strategy. But with the high operating costs, many involve the management of business, need to invest a lot of manpower, material and financial resources. Upscale department and sociality stores As another two very important sales channels, they sold 80% of the Harrington Collection’s products. Both the two storefronts implement the same plan and strategy, with a certain degree of stability and integrity, and at the same time are able to avoid the vicious competition among the channel members. However, in this distribution channel, the prices of the previous link directly decide the latter part of the cost. Vigor’s active-wear The Vigor active-wear’s pricing relative to other products is relatively low, less than $100. This series is a strong attraction for consumers. In the initial launch, Vigor would be vigorously publicized. With Harrington Collection’s brand awareness, it was estimated that due to the current market demand is relatively large, and will soon get a valid response. The pricing strategy of Vigor active-wear is market skimming prices. Although these prices are lower than the other products of Vigor. But the variable costs of these products are only $20.55 (Hoodie), $7.50 (Tee-shirt), and $16.40 (Pants). The pricings are $100.00 (Hoodie), $40.00 (Tee-shirt), and $80 (Pants). Even with other related variable costs, and the fixed costs as  well as the construction of the plant, the purchase of equipment, and the administrative expenses of the management. The total cost of the product is much lower than the pricing. This pricing strategy can maximize profits of each single product. And it will not affect their own brand positioning to consumers buying enthusiasm. These products as same with other products of Vigor, will perform the same sales strategy; simultaneous promotion. The active-wear will not become a special product, which will affect the attitude of consumers to Vigor, that the active-wear of lower grade, or a decline in sales situations. Vigor’s competitors’ reaction â€Å"Better† level Positioning â€Å"Better† level the active-wear market is very competitive. Liz Claiborne’s Juicy Couture was one of the early leaders in this market. The leading companies, such as Jones Apparel Group and Liz Claiborne, both of them had a high share in the women’s apparel market. Even more, most of their products positioned in the â€Å"Better† classification. After Harrington Collection released Vigor series active-wear, the two companies will certainly respond. These two competitors in the overall grade lower than Harrington Collection, but because they build factories in the third world, their cost is lower than Harrington Collection, so they can drive down prices, establish a price war in this â€Å"Better† classification. At the same level, the relative homogenizations of active-wear products make it difficult to get a breakthrough in the design. So the price seems to have become a major factor in many consumers’ choice. Each company will be fully developed characteristics of their own company’s products, in order to attract more loyal customers, and seize the market share of other companies. Other levels Competitors with the same grade of the Harrington Collection will seize this opportunity to enter the active-wear market. They will not have a distinct advantage in the price, even in the presence of a disadvantage. But their quality may be higher, more innovative style design; fabric selection will be more comfortable. These products will attract high-end consumers’ details. The low-end brands will not impact on the formation of Vigor. They target different customer groups, both the customers will not be  influenced by each other. There is no direct competition, but would impact overall active-wear market share. Potential financial impact of Vigor active-wear manufacturing group The establishment and promotion of a new product needs to Harrington Collection invest. As the Vigor active-wear manufacturing group, this part of the investment is very high. The pants’ equipment costing was about $2 million and plant start-up cost estimated at $1.2 million. This program’s cost estimated $3 million. The hoodie and tee-shirt’s equipment costing was about $2.5 million and plant start-up cost estimated at $2.5 million. This program’s cost estimated $3.5 million. The expenses of national advertising and public relations campaign were estimated at $2 million. The carrying of active-wear line for every company-owned store was $50000 per store. The total carrying expense was about $2.5 million for 50 company-owned stores. The other data will be calculated in the form at the end of this part. In the end, the profit before tax in 2009 was $6,304,590. The profit margin before tax was 15.8%. Make decision A mature company should be good at discovering market opportunities, and seize the opportunity. Every investment has its risks, and identifies real opportunities for each company is very important. As people increasingly focus on practical demand for clothing, active-wear has good market prospects, and Harrington Collection has an advantage for the development of this product line. Even though the initial investment is huge, but this product is also huge gains. These products sale for a period of time then  the early investment will be recovered form earnings. Harrington Collection should let Vigor add this product line.

Cross cultural change

Cross cultural change Within today's society, organisation is known to change rapidly and constantly. This may be a small change such as introducing new technology within the workplace or a big change such as company takeover (Kirke, 2014). The success of failure of change within a workplace depends on the implementation process as well as the communication process. In order to have a successful change there must be good change management training involved in order to support the leaders to effectively implement the change throughout the organisation (Kirke, 2014). Although change may be challenging and intense, within an organisation it is critical to adapt to change, this is mainly due to keeping up with the competitive economy by being productive and introducing new ideas (Wiley, 2011). However in order to adapt to change, effective strategies will need to be considered in order to introduce the new change. This will be discussed based on the case study of A NEW BEGINNING FOR CLEMENGER BBDO who lacked change due to not wanting to take any risks, however became successful through changing certain areas within the company.Figure 1: Process-data model for the change manage...The key drivers of change will be examined as well as the main perspectives relating to the case.Avoiding change is a critical factor within the business world as many organisations may fall into debt and lose many clients, stakeholders and other social relations within the business. The Clemenger BBDO went downhill in 2005 as the company was going through financial issues. Rob Morgan was originally working in the Clemenger Company in Melbourne and was the founder of the company. The main issue was Morgan refusing to keep up with change as he thought it was too risky to take. The main key drivers of change within the case include the need to gain profit, clients and stakeholders. As...

Physical Descriptions Put Readers in Your Place

Physical Descriptions Put Readers in Your Place Physical Descriptions Put Readers in Your Place Physical Descriptions Put Readers in Your Place By Mark Nichol Writers deliver their stories fiction and nonfiction alike to readers more effectively when they use appearances of people, places, and things to help drive the narrative and illuminate personalities. Consider these ideas: People Some writers omit or minimize description of physical characteristics, considering them peripheral details, but revealing details about a person’s appearance can be a valuable narrative tool, especially when the description up-ends expectations. Helping readers picture a diminutive authority figure or a sturdy, six-foot-plus word nerd, for that matter lets them know that the tale isn’t going to be trite. Practice by jotting down notes about people you know or have seen in person or in images, but take care not to write as if you’re filling out a police report. Instead of describing someone as extremely tall, note how they have to duck their head to walk through a doorway. Rather than using a pedestrian word like huge or petite, use formidable or bantam. In describing hair or eye color, avoid â€Å"lustrous raven locks† and â€Å"limpid azure pools of light† phraseology (unless you’re penning a romance novel), and reach for unusual imagery like â€Å"hair like a tangle of copper filaments† or â€Å"milky-green eyes open wide in an attitude of perpetual astonishment.† Places For locations, employ the same strategy: Rehearse your writing by explaining the feel of a room, a street, or a park. Is it expansive, or economical? Friendly, or foreboding? Clean, or chaotic? What do your other senses tell you? What is the noise level? How does it smell? What are the textures like? Is it easy to walk through or along, or to otherwise navigate, or do obstacles interfere? If your story takes place in a natural landscape, describe the terrain and what associations it has based on whether it conjures a sense of grace, harmony, and peace or whether it is full of bleak, harsh, jagged features. How does the presence of vegetation, or bodies of water, contribute to the feel of the terrain? What effect does the weather produce? Place your characters in the context of their locations by showing, without telling, whether they are at home in their setting or whether the environment is alien to them, and how they respond to their feelings. Things Objects may seem devoid of interest, but even everyday devices can resonate and can be integral to a story. The way belongings are displayed and arrayed can say much about the personality of their owner, as can whether they were bought at a dollar store or from an upscale online catalog. Things can exude an aura, or can be imbued with qualitative or quantitative value. The ubiquity of an electronic device can convey how essential it is to its user, or how integral it is to that person’s self-perception because it (to their mind, at least) awards status. A possession can foreshadow an event or otherwise be key to a plot: A tech-dependent person, one who smugly employs a GPS but can’t read a map, is lost in the wilderness without either. An adored stuffed animal conceals a weapon or a treasure. An innocuous object regarded off-handedly but often ultimately becomes the linchpin (or is a MacGuffin). Even in nonfiction, descriptions of objects can be used to great effect. An account of an interview with a powerful person who fidgets with tchotchkes, for example, can reveal them as nervous or insecure without saying so in so many words. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:20 Types and Forms of HumorThe Parts of a WordWood vs. Wooden

Was There a Place for Women in Russian Revolutionary Movements Essay

Was There a Place for Women in Russian Revolutionary Movements - Essay Example From 1905 to 1917, women played significant roles in the Russian revolution as they joined the Bolshevik party and became passionate about the cause being advanced by the party5. Their passion mostly stemmed from their desire to gain more rights beyond their traditional Russian female role, but they also showed that they had the ability to work as hard as their male counterparts in order to secure the rights and freedom of all Russians6. Women during the Bolshevik revolution applied the demeanour of the tverdia which translates to being hard and resolved7. These women also had to be rational, merciless, and unsentimental; their loyalty had to unquestionably be directed to the party and not even to themselves or their family (19). In order to comply with this demand, many of these women had to hold off on getting married or having children; others who were already mothers had to be ready to take the risk of bringing their children to the underground hideouts, sometimes even letting th eir children aid in the revolution8. Women became a major symbol of what the Bolshevik revolution was trying to achieve. They became a symbol of causes like equal rights and opportunity which the revolution was fighting for9. These causes were also hailed by the male Bolsheviks as they believed that these were courageous and decisive goals. Support from the men encouraged more women to join the revolution. However, this support was all for show because beyond the eyes and ears of the women, their efforts were mocked10. Moreover, negative rumours were spread about them, with many of them labelled as promiscuous, ignorant, and deviant. Despite the negative rumblings about these revolutionary women, the lower classes of women were still stirred to... Based on the above discussion, there was a place for women in Russian revolutionary movements. The revolutions which were launched at various points of Russia’s history clamoured for equal rights and better work conditions for all. Women initially had a less active role in these revolutions, however, during the 1905 Bolshevik Revolution, they started to take on a more active role. The Bolshevik Party, however, did not take the role of women seriously during the 1905 revolution. Although they supported it to some degree, they did not fully acknowledge the role of women in the revolution. The fact that the women’s movements were not organized at this point also played the role in the lack of widespread support for their cause. In the years leading up to the 1917 February Revolution however, the women were more organized and passionate in their goals. They were also more united and were able to gain the support of many men in launching the revolution against the government . This paper makes a conclusion that as the 1917 Revolution gained the necessary victory for the Bolshevik Party, the women’s place and role in the revolution garnered more support from the Party. Their impact on the government reforms proved to be valuable and these reforms were eventually implemented under the Party and the Soviet Union. They were able to protect their traditional roles, even as they shunned political seats and power. The reforms and rights they sought to secure are protected to date and have served as a momentous precedent for other women in the global setting.